Poultry Processing
Overview
Dindings Poultry Processing (DPP) is one of the pioneer poultry manufacturers in Malaysia and was officially launched by Tun Dr Mahathir bin Mohamad in August 1990. It is located at Kampung Acheh Industrial Estate in Sitiawan, Perak. The new plant’s expansion was completed in November 2019 and commercial operations of the expanded plant commenced in February 2020.
The new processing plant is designed and built in accordance with U.S. Food & Drug Administration (FDA) and Brand Reputation Compliance Global Standards (BRCGS), incorporating modern infrastructure, advanced technology, and comprehensive in-house capabilities including Quality Assurance, Research & Development, and an accredited microbiological laboratory. Among the processes upgraded using advanced machines are Automatic Weighing System, Automatic Breast & Thigh Deboner, Intelligent Reporting, Inspection & Selection System (IRIS) and Automated Storage & Retrieval System (ASRS). These strengths of process control and cold chain management enable us to consistently deliver safe, high-quality products across a wide range of offerings.
We operate a fully integrated supply chain from globally sourced, premium corn and soy based feed raw materials, to feed milling, breeder and hatchery operations, broiler farming, production of fresh poultry and further processed products, all conducted exclusively in Malaysia.
Today, Dindings proudly supports major market segments nationwide including Quick Service Restaurants (QSR), cafés, hypermarkets, food manufacturers, and caterers with over 5,500 distribution points across Malaysia, reinforcing our position as a trusted leader in the poultry industry.
Quality Assurance
Food Safety & Quality
Dindings Poultry Processing Sdn Bhd (DPP) is committed to producing safe, quality, legal products that comply with all our customers’ requirements. As such, ensuring food security, food safety and food quality that have direct and intense impact to public health, consumer trust and industry sustainability, are our utmost considerations.
In DPP, our quality assurance system is meticulously crafted, every measure is rigorously enforced, and every product is guaranteed to exceed expectations, thus raising the bar in our industry. With the unwavering commitment and guidance of our Food Safety & Quality Policy, Food Safety & Quality Management System, Food Security Management System and stringent guidelines and certification, each poultry product that leaves our facility is of the highest quality and safety.
Our Food Safety & Quality Commitment
- We deliver safe, high-quality products that meet all regulatory and customer requirements.
- We cultivate a strong Food Safety Culture through continuous training and a supportive workplace.
- We review and improve our Food Safety & Quality systems regularly.
- We ensure strict compliance, sanitation, and hygiene from sourcing to production.
- We support sustainability by minimizing food loss and waste.
- We maintain clear communication to uphold consistent food safety and quality standards.
In-House Accredited Laboratory
Dindings Poultry Processing Sdn Bhd operates an in-house microbiological laboratory accredited to ISO/IEC 17025, ensuring the highest standards of food safety, product quality, and testing integrity.
All products undergo laboratory testing before leaving our facility to ensure compliance with regulatory requirements and food safety standards. A Certificate of Analysis (COA) is issued by qualified laboratory analysts to verify product safety and quality.
Our laboratory follows strict ISO/IEC 17025 requirements, ensuring consistent, reliable, and accurate test results. Laboratory personnel are trained, assessed for competency, and regularly participate in proficiency testing to maintain high performance and benchmark accuracy against other laboratories.
To ensure the reliability and traceability of every test, we maintain validated testing methods, perform statistical analyses, estimate measurement uncertainty, and follow a robust equipment calibration and maintenance program.
Our Certification
Products
Chicken Parts
Ayam Dindings produces chilled and frozen whole chicken, cut up parts, skinless and deboned meats.
Marinated Products
Ayam Dindings provides customised marination services based on customers’ specifications.
Further Processed Products
Ayam Dindings, Ayam Fiesta, Jimat Fiesta and DeliHous – our brand names that provide a wide range of semi- and fully-cooked further processed products.
Distribution
Our partners provide a reliable daily delivery network using refrigerated trucks at over 1,000 distribution points nationwide.
Dindings Fresh Retail Outlets
Northern
Dindings Poultry Processing Sdn Bhd
Ayam Dindings (Sitiawan)
Kampung Acheh,
32000 Sitiawan,
Perak Darul Ridzuan.
013-479 5996 (Ms. Norfaziana)
Central
Wira Business Centre,
Jalan Besar Selayang Baru,
68100 Batu Caves,
Selangor Darul Ehsan.
013-394 4536 (Ms. Nasiah)
Taman Sri Andalas,
41200 Klang,
Selangor Darul Ehsan.
013-607 5919 (Ms. Mia)
Distributors
Northern
Jun Cold Storage Sdn Bhd
13800 Butterworth,
Pulau Pinang.
04-358 1237
WSL Marketing Sdn Bhd
Kawasan Perindustrian Chandan Raya,
31450 Menglembu,
Perak Darul Ridzuan.
05-241 0929
Central
LKW Frozen Supplier Sdn Bhd
Kawasan Perindustrian Bukit Angkat 4,
43000 Kajang, Selangor.
03-260 0965
East Coast
Tan Tai Trading Sdn Bhd
Kawasan Perindustrian Pengkalan Chepa II
16100 Kota Bharu, Kelantan.
09-740 9886/9996
Sg. Wang Frozen Food Sdn Bhd
25300 Kuantan,
Pahang Darul Makmur.
09-517 8278
Southern
Agro Aquatic Products Supplier Sdn Bhd
Taman Seremban Jaya,
70450 Seremban,
Negeri Sembilan.
06-679 7102
Rinting Frozen Foods Sdn Bhd
Bandar Seri Alam,
81750 Masai, Johor.
07-387 8697
07-387 8698
Yoong Shing Trading (M) Sdn Bhd
Bandar Seri Alam,
81750 Masai, Johor.
07-388 4868
East Malaysia
Big Food Distributor Sdn Bhd
Export Oriental Industrial Zone, Phase 2,
Kota Kinabalu Industrial Park,
Sepangar, Menggatal,
88460 Kota Kinabalu, Sabah.
088-497 008
H & D Food Processing Sdn Bhd
Jalan Simen Raya, Pending Industrial Estate,
93450 Kuching, Sarawak.
082-324 467
Arctic Blue Trading S/B
Block 8 Muara Tebas Land District 185,
SMI Industrial Park Phase 3 Demak Laut,
Jalan Bako, 93050 Kuching, Sarawak.
082-325 121